Established in 1972, the Youbi (用美) Brand represents Functional Beauty. Youbi is a brand of the Yamacoh Company which has been producing cookware and dinnerware product for the hotel and restaurant industry for over 45 years and has a reputaion for excellence. The brand is particularly well known for their Konro BBQs, which have become popular with Michelin star chefs around the world.

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